When my daughter and I were
traveling across country, we stopped at a
little restaurant in New Mexico where the waitress loved us up so much we were
practically throwing tips at her.
While I remember that waitress, and I know we tipped
her abundantly, I don’t remember the food.(Unlike
the Easter dinner we had at the Anasazi
Restaurant in Santa Fe, New Mexico where we had the best dinner of our lives so far. There Content
was King.)
#Marie Foleo, whose B-school course I am taking, admonishes her students not to offer discounts or place their items on sale.
Customers who are always looking for the lowest prices, and the best deals, will abandon you when times get tough. They will go to someone with a lower price. However, Foleo says, give away a lot of stuff, information, or service/love, such as the waitress in New Mexico gave us. We remember her to this day, and that was over ten years ago.
You will be contributing.
Yes, we want/need money to live
on, but above that we want to make a
difference.
You
might have noticed that the sites you are
apt to sign up for have already given you tons of good advice or information.
I think back to Tony Robbins—everybody knows him, right? I have gone to
events that were not his; he was simply one of the speakers, yet he gives so
much of himself on stage that you are apt to go into overload. The first time I heard him speak live was in
Portland Oregon over twenty years ago. I was so jazzed when I came out of that
auditorium that I didn’t feel the ground beneath my feet.
Online Tony’s
abundance of free information is there for the taking. When I saw the free Netflix
documentary, #“I am Not Your Guru,” I was
sold.
After
more than twenty years of knowing who he was, and being awed by his knowledge, and
ability to move people, I plunked down my money and bought a plane ticket—and
got lost.
But not
permanently lost.
What kept
me from his events for so long?
Fear.
I was
afraid of getting busted. I was afraid of walking on fire. It was too
expensive, all those, but it was my life on the line, as is yours.
Sometimes
you just have to grab your own running shoes and get going.
Anyone attempting
to expand their horizons, whether it be a new artistic endeavor, a new
business, or changing one’s life pattern, runs into fear.
Steven Pressfield, in his book, The War of Art, calls it “Resistance.”
Resistance
doesn’t want us to do this. It doesn’t want us to do that. Instead of doing the
work we were born to do, we procrastinate, we watch television, play with our cell phone, have a new love affair, drink, take drugs, tell ourselves we couldn’t do it anyway, who are we? You know
all those things that keep us from our true calling.
Why do we
sharpen so many pencils ( figuratively speaking) before sitting down to the
keyboard?